Almost every organization of any size employs one or more people to lead their marketing and advertising functions, even if that person is part-time or has other responsibilities. And, for larger organizations, it is normal for them to employ multiple …
The marketing career path is unique because it’s fitting for people with all types of interests and strengths. For example, very creative people might apply their writing skills to marketing careers in copywriting or email marketing. Data-oriented people in the …
When you think of marketing, you might think of online surveys that ask for your opinion on your shopping experience. While that’s one type of marketing, there are many other ways that businesses and organizations market themselves. Social media, search …
So you’ve nearly got your degree and you’re ready to make waves in the world of marketing, advertising, business or sales. You’re familiar with concepts like market segmentation and you can break down the pillars of supply chain management and …
If you’re considering pursuing a marketing career, you may be wondering if marketing is a good career path. What types of jobs are in the field, and what kind of professional progress is possible? The marketing field covers an array …
Since the onset of the global pandemic, remote work has been surging. Meanwhile, digital marketing has also been surging, as many industries continue to embrace e-commerce and digitization. As a result, now is a great time to take advantage of …
Marketing managers are ubiquitous in the professional world; they can be found across nearly every industry and in every size and type of company. Though their job descriptions and years of professional experience may differ, marketing managers serve as the …
Copy is the text used to sell products in advertising and marketing and copywriters are the professionals who create this copy. Copywriting is a centuries-old craft. One of the oldest surviving advertisements in English was printed on a small sheet …
Interested in brand management? Take a look at a typical day in the life of an assistant brand management… and get ready for a lot of meetings.
8:30 AM: Get into work. Listen to voice mails. Check e-mails. Look over …
7:00 AM: I “officially” start my work day at 9, but I always grab my phone as soon as I get up—to check e-mail, voice messages, Twitter, Facebook, etc., and our intranet, to make sure I'm on top of whatever's …