Digital Marketing Manager
Welcome to Million Dollar Baby Co.!
We have built the 6 best children’s furniture brands in the world– from the most non-toxic, eco-conscious cribs on the market to the most iconic and award-winning designs in the industry. Based just east of downtown Los Angeles, we are a family business built on the talents of 100 smart, entrepreneurially-wired, and self-motivated people with diverse backgrounds and interests.
Over the years, we have developed 6 awesome brands of children’s furniture. It’s our top priority to cultivate a place where you will learn, grow, and be valued. It’s important to me that all of our team members enjoy coming to work every day and make an impact not only to our company and our customers, but to our community as well.
Thanks for taking the time to apply and we hope to meet you soon,
Digital Marketing Manager
As our Digital Growth Marketing Manager, you will drive growth and acquisition for our direct-to consumer channel by leading the strategy and execution of campaigns across our digital and offline acquisition channels. This is a unique role to lead the digital customer funnel for a portfolio of 6 brands, (including Babyletto, DaVinci Baby, Nursery Works, and Million Dollar Baby Classic) each with distinct cohort profiles across a single market.
Reports to the VP of Brand and Marketing.
What you’ll be doing:
Develop and execute multi-channel acquisition marketing strategies across all paid channels, including digital (SEM, Display, Paid Social, Affiliate) and offline channels
Lead the internal digital marketing team and oversee campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementality
Oversee vetting and performance of external ad agencies and partners
Manage the Paid Media budget
Collaborate with Brand and E-Commerce teams on a compelling growth roadmap to improve traffic and conversion KPIs and on execution of integrated marketing and product launch calendars
Collaborate with Brand and Creative teams on asset development for performance campaigns
Partner with E-Commerce team to ideate landing page experiences that align with marketing campaigns and provide a consistent post-click ad experience to customers
Utilize data-driven methodology, analysis, and measurement to improve the effectiveness and efficiency of our performance channels
Utilize Google Analytics and other monitoring platforms to gain actionable customer insights and develop consumer cohort segments and profiles for each brand
Partner directly with IT to maintain and supplement other data sources and visualizations of holistic voice of the customer analysis
Manage 1-2+ direct reports, supporting their professional and personal development
Hire and develop the team to support our continued growth in paid channels
What you bring to the table:
5+ years of experience in acquisition, digital performance marketing, or related industry with past direct oversight of SEM, display, retargeting, paid social, and funnel optimization
Solid understanding of performance marketing KPIs as well as the digital marketing landscape, trends, and changes in channel and platform regulations
Management experience is required
Experience working cross-functionally with different teams: brand marketing, creative, digital product / e-commerce, site merchandising, etc.
Excellent communication and presentation skills
Excellent organization, project management skills
Highly analytical – being able to tell stories with data and translate number into actionable insights. Proficiency in MS Excel is a must: VLookup, Pivot Table, etc.,
Experience with data visualization tools
Self-motivated, adaptable, able to thrive in a fast changing environment
Bonus: experience with Shopify, Email Marketing, and/or offline channels (podcasts, direct mail, TV)
100% of your health, dental and vision insurance monthly premiums paid by us!
Flexible PTO because we respect the need for work/life harmony
Hybrid schedule (3 days WFH)
Company matching 401(k)
Vacation reimbursement and health & wellness subsidy programs
Matching charitable donations to the nonprofit organization of your choice
Company-wide monthly celebrations – lunch is on us!
Dog-friendly workplace, yes! You can bring your best friend to work
Free MDB Co. swag + generous employee discount on products