- Overview
- Sample Jobs
- Sample Companies
- Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The purpose of the marketing industry is to communicate companies’ offerings to consumers, clients, and the general public. Marketing professionals bridge the gap between companies and their customers.
- Sample Jobs include:
Digital and Social Media Marketing • Advertising • Integrated Marketing Communications • Marketing Research • Marketing Metrics and Data Analytics • Marketing Management • Product Management and Branding • Wholesaling and Retailing • Communications and Public Relations • International Marketing Management • SalesCommon Career Paths:
Advertising, Media & PR / Marketing
Business Development / Sales / Fundraising - Sample Companies include:
Facebook • Pandora • Walt Disney Company • J.D. Power and Associates • Twitch • Paramount Pictures • Canvas Worldwide • PMK/BNC • TBWA • NBCUniversal • Apple • Unilever
